Born and raised in Teresópolis
(22°25′00″ S | 42°58′41″ O),
a really small and dull city,
moved to Rio de Janeiro to pursue
a degree in Advertising @ ECO/UFRJ.

       In love with coffee, can't see
how to go a day without his caffeine fix.
Not tall enough to be a great epee fencer,
but trying anyway.

      Sick and tired of being robbed,
moved to São Paulo pursuing some
fresh air. Developed breathing problems.

      Tried to find a cure and
a new purpose at Japan’s countryside
(or some really good pictures
for my Instagram). It worked.


Brazilian graphic
designer and 
art-director 
based in São Paulo.


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NetflixOne Story Away Mutato | WPP Group    
Role: Art Direction 

At Mutato WPP we took part of Netflix’s first global institutional campaign on digital, collabing with AKQA.
Starting from the concept "One Story Away” created by AKQA, our mission was to develop this storytelling journey through digital.

Our solution was to incorporate Netflix’s biggest strength: their community
Mapping tweets and comments of people who have changed behaviors or perceptions through Netflix content, we created endless possibilities to boost the campaign.
Also, to engage and inspire the audience to make their own personal changes, we created a couple of playlists by mood.



“I didn’t like Taylor Swift, but after watching her Netflix documentary I changed my opinion”.

I DON’T LIKE HER ----------------- I’M A SWIFTIE
On TikTok we showed some of their characters literally growing up.
We even found out that Maisa (brazilian popstar) became vegetarian inspired by Netflix documentaries. So we invited her to talk a little about this change of habits.
I DON’T BELIEVE -- I DON’T DISBELIEVE
I DON’T KNOW ------- KNOW IT ALL
If you freaked out with: Privacy Hacked
I recommend: Airplane Mode