Born and raised in Teresópolis
(22°25′00″ S | 42°58′41″ O),
a really small and dull city,
moved to Rio de Janeiro to pursue
a degree in Advertising @ ECO/UFRJ.
In love with coffee, can't see
how to go a day without his caffeine fix.
Not tall enough to be a great epee fencer,
but trying anyway.
Sick and tired of being robbed,
moved to São Paulo pursuing some
fresh air. Developed breathing problems.
Tried to find a cure and
a new purpose at Japan’s countryside
(or some really good pictures
for my Instagram). It worked.
Brazilian graphic
designer
and
art-director
based in São Paulo.
→ Information
↗ LinkedIn
↗ Instagram
↗ Twitter AB InBev SkolSkol FamilyF/Nazca Saatchi&Saatchi
Role: Art Direction + Dubbing&Editing (YouTube Masthead)
Skol Pilsen is the most popular beer in Brazil.
But now the brand is a family with two more “sisters”: Hops and Puro Malte (Pure Malt).
To comunicate this, we created an integrated campaing with a non-traditional language, since Skol Family isn't a traditional family at all.
We started where every single family is today: on WhatsApp.
We even put the “big moan of WhatsApp” (a popular prank in Brazil known as “gemidão”) on a major television's prime time.
During the campaing we created a re-dubbed Youtube's Masthead, a pack of funny WhatsApp stickers and some weekend audio files,
a Meme Generator that could even be used to make a Mother's Day Gift Card, a Family Pack with all "siblings".
We broke all Skol's engagement records with two hashtags, one for each phase: #GrupoDaFamíliaTem and #TodaFamíliaTem.
YouTube Masthead
WhatsApp Stickers