Born and raised in Teresópolis
(22°25′00″ S | 42°58′41″ O),
a really small and dull city,
moved to Rio de Janeiro to pursue
a degree in Advertising @ ECO/UFRJ.

       In love with coffee, can't see
how to go a day without his caffeine fix.
Not tall enough to be a great epee fencer,
but trying anyway.

      Sick and tired of being robbed,
moved to São Paulo pursuing some
fresh air. Developed breathing problems.

      Tried to find a cure and
a new purpose at Japan’s countryside
(or some really good pictures
for my Instagram). It worked.


Brazilian graphic
designer and 
art-director 
based in São Paulo.


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AB InBev SkolTour of Tours F/Nazca Saatchi&Saatchi
Role: Art Direction 

Skol is one of the most innovative brands in Brazil and, when making content that connects with internet's culture, innovation was the way to go.

So we joined with Facebook Creative Shop and Endemol Shine to launch a soap opera. But not a regular soap opera, a social opera 100% digital.

With the help of one the largest brazilian communities on Facebook, LDRV, 
we produced a story that honored some of the most famous tours (or cases) and memes shared in the group. 
A great Tour of Tours.

The episodes were launched on Facebook twice a week, with a branded-content system that adapted to the consumption style of the content, 
linear ou not, and had the assistance of a bot to full-time connect with our consumers.

To promote the soap opera, we launched an exclusive pack with famous brazilian internet expressions such as "afrontosa", "biscoiteira", "fanfiqueira".



Facebook Creative Shop’s videocase of the project